1. Message hierarchy
Clarify core story, supporting messages, and narrative angles.
Content marketing consultant for a system that feeds SEO, sales, and brand together.
I help teams replace scattered posts with a structured content system powered by message hierarchy, search-informed planning, and repeatable editorial workflows, built for busy founders and lean teams.
Most brands treat content as posts on a calendar. Strong brands treat content as a system. As a content marketing consultant, my work begins with clarifying your message, structuring your topic pillars, aligning content with SEO, and building a workflow that generates compounding outcomes, not one-off assets that disappear in the feed.
This content and editorial work connects directly to your wider growth engine. It supports SEO, digital marketing, and even AI search visibility, so your content serves search, sales, and brand at the same time.
Content feels random because it is not anchored in a clear message or system.
Teams publish content without a cohesive message, clear pillars, or a strategy that connects SEO, performance, and sales. Posts go live without intention. Leadership sees activity, but not impact.
Without a system, content becomes reactive. Requests from sales, last-minute posts, inconsistent quality, and no link between what you publish and what actually drives growth.
Add inconsistent workflows, unclear ownership, and content that does not ladder up to a narrative, and the whole engine stalls. SEO suffers, sales lacks support, and brand messaging becomes fragmented.
A strong content system aligns message clarity, search intent, and internal workflows, so every asset works harder, lasts longer, and compounds over time.
A unified, search-informed content system built around your message.
We begin by defining your message hierarchy. The core story, supporting messages, and the angles your content should consistently reinforce. This becomes the foundation of everything you create.
From there, we map SEO-informed pillars, build content formats, and design a workflow your team can actually maintain, even on busy weeks.
The system integrates SEO, brand, performance, and sales, ensuring every piece of content either supports demand creation, demand capture, or retention.
Instead of random posts, you get a machine. Consistent, predictable output anchored in strategy.
The process for building a high-clarity content system.
2. Pillars & formats
SEO-informed topic pillars, formats, and distribution mapping.
3. Editorial workflow
Roles, cadence, templates, briefing systems, and review loops.
4. Distribution engine
Repurposing layers and multi-channel distribution workflows.
A system that produces consistent, high-utility content.
Clear message
A narrative your team and audience can follow across platforms.
SEO-aligned output
Content that supports long-term compounding growth.
Better repurposing
One strong idea to multiple platforms without extra chaos.
Predictable cadence
Editorial operations that work even when the team is busy.
Cross-team alignment
Marketing, sales, and leadership aligned on message and purpose.
Teams who need clarity, structure, and consistency.
This service is designed for founders, marketing leads, editorial teams, and content-heavy businesses who need a predictable and aligned content engine. Whether you have one writer or a small team, the system adapts to your operational reality.
It is especially valuable for:
- Teams publishing inconsistently
- Brands lacking message clarity
- Companies relying on SEO but lacking structure
- Founders trying to build an authority narrative
- Startups needing scalable editorial workflows
Consistent authority, clearer messaging, and stronger SEO lift.
Client: B2B SaaS product in workflow automation
Before: Scattered content, inconsistent messaging, inconsistent publishing.
After: Pillars, message hierarchy, editorial workflow, SEO calendar.
Improvement: 3× increase in search visibility and consistent monthly publishing rhythm.
The team had strong expertise but lacked a narrative to unify their content. We built a content system rooted in message hierarchy and structured pillars. This allowed their small team to produce consistent content across the blog, social channels, and sales enablement.
The result. Clearer authority, better SEO traction, and a scalable editorial rhythm without increasing headcount.
“We used to publish content reactively and inconsistently. After building our message hierarchy and editorial system, everything flows better, SEO, social, even investor updates. It feels like we finally have a real voice.”
CEO, B2B SaaS Startup
Content systems designed to scale with your team.
Content systems audit
One-time review of messaging, pillars, content quality, workflow, and SEO alignment.
- Message hierarchy
- Pillars and formats
- Editorial workflow
Ongoing consulting
Monthly support across planning, review rhythms, workflow optimisation, and content-SEO alignment.
- Monthly planning and refinement
- Content review loops
- Pillar expansion
Next step
Want a content system that compounds?
Share a bit of context and I will send you a clear plan of what to fix first.