01 / context
Start with the business situation.
The market, offer, team, constraints and commercial question matter as much as the channel being reviewed.
I’m Varun Mohite, an independent digital marketing consultant working across SEO, AEO, GEO, AI Overviews, Google Ads, Meta Ads, content systems and measurement.
I help founders and marketing teams understand what is happening, what the evidence supports and what should happen next.
The market, offer, team, constraints and commercial question matter as much as the channel being reviewed.
Direct observation, measurable evidence, probable cause and unknowns should not be presented as the same thing.
The output should help a team decide what to fix, what to measure, what to defer and what not to claim.
ASVS is the deeper method for multi-surface AI search visibility diagnosis. Familiar service routes remain available for focused work.