Previous work / proof register

Previous work across search visibility, paid media and conversion systems.

A concise view of four engagements across SEO, AI Search Visibility, international search, hospitality demand and conversion systems.

Each record shows the work, the reported evidence and the limits that apply to the published figures.

Portfolio snapshot

Four engagements, four evidence profiles.

The records cover search visibility, international SEO, hospitality demand and paid-media conversion. Their measures are different and should be read in their own context.

Selected evidence / public summary

One headline signal from each record

Glance India / tracked organic + referral traffic 30,413
UFS Auto / monthly users at period endpoint 9,275
Ashleigh Lounge / ticketed seats filled 45 / 45
Dr. Devika Kamath / tickets sold 48

The bars are visual markers only. Traffic, users, seats and tickets are different measures with different definitions.

Evidence records

Four published work records.

Each record is a concise introduction to the engagement. Detailed case studies can add the problem, scope, timeline, evidence sources, results and limitations.

01 / SEO + AI Search Visibility Flagship record

Glance India

Search, content and emerging AI-search visibility work measured across organic performance, citations, rankings and platform visibility.

Headline proof
30,413 organic + referral traffic in October 2025
439 tracked citations in October
102 of 135 positioned keywords in the Top 10.

The figures are reported for the stated period. AI-platform and citation definitions will be documented in the full case study.

02 / International SEO Flagship record

UFS Auto

International SEO for a Japanese used-vehicle exporter across country-specific search, technical foundations, content and lead measurement.

Headline proof
+158% growth in monthly users
358 February leads against a stated KPI of 50
Selected commercial searches reached #1.

The figures are reported for the stated period. Selected rankings and reporting periods will be documented in the full case study.

03 / Hospitality + Paid Media Flagship record

Ashleigh Lounge

A hospitality demand programme in Rogers, Arkansas spanning ticketed experiences, reservations, launch awareness, dayparts and recurring offers.

Headline proof
45/45 event seats filled
2/2 ticketed events sold out
$5,561.22 reported ticket revenue.

Paid social supported demand generation. Eventbrite did not provide source-level purchase attribution, so reported revenue is not presented as Meta-attributed revenue.

04 / Paid Media + Conversion Funnel Campaign record

Dr. Devika Kamath

An integrated workshop campaign spanning Meta Ads, landing-page conversion, Razorpay payments and automated post-purchase communication.

Headline proof
48 tickets sold against a target of 30–40
₹94,800 recorded revenue
~6.3× blended revenue-to-ad-spend ratio.

The ratio is blended revenue-to-ad-spend, not strict platform ROAS. Paid and non-paid sales will be distinguished in the full case study.

Portfolio logic

Four ways the work creates clarity.

The records show how the work applies to different commercial questions, from search visibility and international demand to hospitality campaigns and connected conversion systems.

01 / visibility

Glance India

SEO, content visibility and AI-search measurement.

02 / search

UFS Auto

International search visibility connected to leads.

03 / demand

Ashleigh Lounge

Hospitality programming and paid-media demand generation.

04 / conversion

Dr. Devika Kamath

Paid media connected to payments and follow-up automation.

Publication boundary

Read each result in context.

The published figures describe the reported work and measurement period. Where the records do not establish sole causation, the wording says so.

01 / verified

Dated and sourced

Public numbers should retain their measurement period, platform and definition.

02 / limited

Attribution stated plainly

Where multiple channels or factors are involved, the wording says “supported”, “recorded” or “blended”.

03 / separate

ASVS is separate

ASVS is Varun's diagnostic methodology, not a client engagement. It is explained separately from the work records.

Relevant project?

Tell me what you are trying to understand.

If the issue is search visibility, AI Overviews, paid-media performance or measurement integrity, the next step is a diagnostic conversation.

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