10+ years in the field
A decade across SEO, content, performance, and digital projects in real estate, automotive, SaaS, and services.
Turning messy marketing into calm, compounding systems.
I help founders and lean teams cut through noise, untangle channels, and build growth systems that respect how their business actually works.
I’m a digital marketing consultant and systems-minded operator who sits across SEO consulting, performance and funnels, online reputation, content systems, and analytics & measurement. I don’t sell hacks, playbook templates, or one-size-fits-all funnels. I work with the reality you’re in now – your team, your constraints, your market – and help you build a marketing and growth engine that can survive launch delays, shifting priorities, and the occasional curveball from leadership.
This page is a simple overview of who I am, how I think, and why I work the way I do. If you’re looking for someone calm, honest, and systems-minded to sit with your chaos and turn it into a plan, you’re in the right place.
How I ended up here
I didn’t start out aiming to be a “digital marketing consultant.” I started out trying to understand why some teams, with similar budgets and tools, kept running in circles while others quietly built reliable, compounding growth.
Over the last decade, I’ve worked across agencies, in-house teams, and direct consulting. I’ve seen SEO programs built purely around rankings while sales struggled with quality. Ad accounts that looked great in dashboards but weren’t respected by finance. Content calendars packed with activity, but no clear narrative or system underneath.
Along the way, a pattern became obvious: the problem usually wasn’t talent or effort. It was structure. Teams were set up to react, not to learn. Reporting was built to impress, not to clarify. Channels were managed in isolation instead of as part of one system.
I started working with founders and marketing leads who were tired of that cycle. People who didn’t want another shiny playbook, but a calm operator who could help them connect SEO, performance, content, reputation, and operations into something coherent.
Today, my work sits at that intersection: strategy plus execution, marketing plus ops, ambition plus constraints. I’m not here to promise overnight wins. I’m here to help you build a system that still works three quarters from now, not just three weeks from now.
A lot of this shows up in how I structure my services – from focused SEO consulting and digital marketing consulting to deeper fractional problem-solver engagements where I sit closer to your leadership and teams.
A bit of proof behind the philosophy
I care less about decoration and more about whether the work stands up in the real world. A few anchors:
Cross-channel experience
SEO roadmaps, performance funnels, content systems, ORM, analytics – treated as one connected system, not separate silos.
Operator, not just advisor
I’ve sat in the middle of messy execution: managing handoffs, fixing tracking, aligning sales with marketing, and cleaning up inherited systems.
Founder & leadership facing
I work directly with founders and leadership teams, translating complex digital work into simple, clear decision frameworks.
Calm, honest communication
If something isn’t worth doing, I’ll say so. If expectations are unrealistic, I’ll reset them. I’d rather be useful than impressive.
Systems mindset
I care about how strategy, ops, and people fit together. The goal is a system your team can actually run without burning out.
Less theatre. More signal. Built for your reality.
My work starts with context: your market, your pipeline, your constraints, and your internal reality. I don’t assume you can suddenly produce five blog posts a week, rebuild your entire tracking stack, or redesign every landing page. We design a system that fits the team you actually have.
From there, we map the funnel across search, performance, content, and reputation. We define what “good” looks like, what needs monitoring, and what can be safely ignored. We choose a small number of metrics to care about, and build reporting around decisions, not decoration.
This carries into everything from paid funnels and online reputation & trust to how we treat AI search and multi-surface visibility through ASVS – the AI Search Visibility System.
I’m comfortable saying “no” to channels or tactics that don’t serve your stage. I’d rather help you do fewer things very well than spread your energy across a dozen disconnected initiatives. Experiments are planned, not frantic. Wins are compounding, not one-off.
The result is a calmer operating rhythm: fewer surprises, clearer trade-offs, and a marketing system that feels like part of the business, not a separate machine running in the corner.
Building work that respects people, not just numbers.
Growth is important. So is how you get there.
I care about building systems that protect both the business and the people inside it. Marketing should not burn through teams, create constant anxiety, or live in a permanent state of urgency. It should support good decisions, create room for deep work, and give leadership a clear view of what’s actually happening.
My work is driven by a simple idea: if we design your growth system around reality, honesty, and clear thinking, you make better decisions, your team has more trust in the plan, and results follow with less chaos. That’s the kind of work I want to be part of.
If you want to see how this translates into practice, the essays and breakdowns on the blog go deeper into how I think about SEO, performance, AI visibility, and systems in real-world contexts.
Next step
Think we might be a fit? Share your context.
If any of this sounds close to what you’ve been wrestling with, the best next step is a simple conversation. No pitch deck. No pressure. Just a clear-eyed look at where you are and what might help.