1. Audit & context
Funnel review, unit economics, current structure, offer clarity, and category benchmarks.
Work with a performance marketing consultant who respects your reality, not just ROAS.
As a performance marketing consultant, I help teams run cleaner, calmer Google and Meta funnels backed by tight structure, better measurement, and experiments aligned with CAC, capacity, and real buying intent.
Performance marketing is at its best when it supports your pipeline instead of inflating vanity metrics. We focus on structure, intent, creative clarity, and measurement that leadership can trust. No aggressive scaling, no chaotic testing. Just clean foundations that make paid a predictable lever alongside SEO and your broader growth system.
Paid channels often look good on dashboards but fail the business test.
Most paid accounts suffer from cluttered structure, inconsistent intent, irrelevant audiences, and creative testing that isn’t tied to the buying journey. The result is a system that spends money but doesn’t build momentum or support sales meaningfully.
Leadership sees rising spend without clarity. CAC swings wildly. Offers feel disconnected from actual customer needs. And teams keep reacting to short-term numbers instead of building durable funnels.
Underneath it all is a lack of structure: unclear naming conventions, overlapping audiences, poorly defined funnel stages, and landing pages that do not match intent. Reports look busy, but none of it tells a story.
The work starts by rebuilding the account around clarity, intent, and constraints, so every rupee or dollar you spend supports a predictable pipeline rather than algorithmic chaos.
Clean structure, clear intent, and calm optimisation rhythms.
We rebuild your Google and Meta structure from the ground up, across offers, audiences, creative angles, funnel stages, and measurement. Everything has a purpose. Nothing is left to chance.
Instead of running dozens of random campaigns, we focus on the few strategic placements and formats that actually move people through awareness, consideration, and conversion.
The system is supported by clean tracking, simplified review rhythms, and reporting that your leadership team can read without needing a performance dictionary.
The goal is simple. Stable CAC, clearer demand capture, and ads that support, not replace, the rest of your growth engine across search, content, and analytics and measurement.
A predictable, structured performance process.
2. Account rebuild
Clean, intent-led campaigns, audience resets, naming conventions, and funnel alignment.
3. Tracking & measurement
Event mapping, GA4 and GTM fixes, attribution clarity, and business-aligned reporting.
4. Testing rhythm
Offer, creative, and audience tests aligned with actual demand and operational constraints.
Paid channels that perform without chaos.
Stable, predictable CAC
Cleaner offers, better targeting, and structured funnels bring CAC under control.
Higher quality leads
Better intent segmentation improves lead relevance across awareness, consideration, and conversion.
Operational alignment
Paid works only if sales and ops can support it. We align all three.
Cleaner structure
No clutter. No overlap. No noise. Just a system built for scale.
Clear reporting
Dashboards that leadership can read without needing a translator.
Who benefits most from performance consulting.
This service is built for teams running Google or Meta ads but struggling with structure, CAC stability, attribution clarity, or overall predictability. You may have an agency, junior marketer, or freelancer, but the system lacks leadership and coherence.
It is especially useful if:
- Your CAC jumps around with no clear reason.
- You are running too many campaigns without a narrative.
- Your offers do not match customer intent.
- Reporting feels like noise instead of insight.
- You want ads aligned with SEO, content, and sales.
From unstable CAC to a predictable funnel.
Client: D2C brand in lifestyle category
Before: High CPCs, inconsistent CAC, no funnel structure, mixed intent campaigns.
After: Rebuilt funnel, sharp creative testing rhythm, unified offer architecture.
Improvement: 28–40% CAC reduction across three months with significantly more stable attribution.
The team had been running ads aggressively but lacked segmentation across intent stages. They were bidding on everything simultaneously, which pushed costs up and blurred insight. We rebuilt their structure around clear funnel layers, reset audiences, and simplified testing.
The result was a calm, measurable system with predictable CAC and cleaner insights that helped inform product and content planning.
“Our account used to feel like a black box. We were spending a lot, getting ‘ok’ results, and hoping things would improve. After restructuring our funnels and creative testing, everything makes sense. CAC is stable, and leadership finally trusts the reports.”
Head of Growth, D2C Lifestyle Brand
Performance consulting built for clarity and stability.
Exact fees depend on scope, markets, and how involved you need me to be. Most performance marketing consulting work happens either as a structured audit plus roadmap, or as part of an ongoing consulting engagement.
Performance audit
One-time review of Google, Meta, funnels, offers, and measurement with a 90-day optimisation plan.
- Account structure and creative review
- Offer and funnel mapping
- Tracking and reporting fixes
Ongoing consulting
Monthly partnership to refine funnels, optimise spend, test systematically, and stabilise CAC.
- Monthly reviews and roadmap ownership
- Experiment design and analysis
- Cross-channel integration with search, content, and ASVS
Often works alongside the AI Search Visibility System (ASVS) when you want paid performance aligned with AI-era search visibility.
Next step
Want calmer, clearer performance marketing?
Share a bit of context and I will respond with a clear, grounded view of what to fix first.