1. Context and discovery
We start with your reality: markets, offers, sales process, constraints, and historic SEO efforts. This context shapes everything that follows.
Work with an SEO consultant who respects your reality, not just rankings.
As an SEO consultant, I help founders and marketing leads turn SEO from a vague “channel we should be doing more of” into a calm, structured system that compounds over time and ties into your pipeline.
This isn’t about chasing every keyword or stuffing pages with jargon. It’s about understanding how your ideal customers search, what Google already thinks you are known for, and how we can align your site, content, and entities around that. We design an SEO strategy that your team can actually run, measure, and trust.
Most SEO efforts are busy, noisy, and disconnected from reality.
Many teams come to SEO consulting after trying a mix of agencies, vendors, and internal experiments. They usually have a few rankings, some content, and a long list of “SEO tasks” – but no clear sense of what is actually working or how it connects to revenue.
Dashboards look full, but the story is unclear. Organic traffic might be growing, but the leads are noisy. Content is being published, yet sales is still complaining about quality. Technical audits are done, but nobody knows which fixes matter and which can wait.
Underneath all that activity, the real problems are usually structural. No coherent search strategy. No prioritised roadmap. No alignment between SEO, content, performance, and sales. And no honest answer to the question: “If we keep doing this for the next 6–12 months, what will change for the business?”
This SEO consulting service exists to fix that. We slow down, map your current position, and rebuild SEO as a focused, system-led growth lever instead of a scattered list of tasks.
SEO consulting built on strategy, structure, and honest constraints.
My SEO consulting work starts with a deep diagnostic across your current search footprint, content, competitors, and technical setup. We look at how people are actually finding you, where you sit in your category, and what it would realistically take to move the needle.
From there, we define a clear search strategy: which topics you should own, which pages should carry which intent, and how SEO supports your broader growth goals. Every recommendation is prioritised by impact, effort, and the reality of your team’s capacity.
Instead of a one-time PDF that gathers dust, you get a working system: search-informed content planning, technical and on-page guidelines, entity and reputation building, and reporting that shows how SEO is contributing to qualified leads and revenue. The goal is simple – make SEO a predictable, respected part of your growth engine.
If you’re also exploring how AI and modern search surfaces interpret your brand, this work can be paired with the AI Search Visibility System (ASVS) for a deeper AI search visibility audit.
A calm, structured process – from audit to execution.
2. Deep SEO & systems audit
Technical health, on-page structure, content, entities, internal links, backlinks, local signals, and analytics – reviewed as one connected system, not as isolated checklists.
3. Strategy & roadmap
We define your search strategy, key themes, target pages, and a prioritised roadmap for 3, 6, and 12 months, aligned with your team’s capacity and supported by clear content and analytics expectations.
4. Ongoing guidance & iteration
We review progress, refine hypotheses, and adjust the roadmap based on results, market shifts, and what we learn from execution.
SEO that compounds quietly in the background.
Compounding organic traffic
A focused, keyword and topic strategy that builds visibility in the right searches instead of chasing vanity rankings.
Stronger search positioning
Clear, consistent signals across your site, content, and entities that make it easier for search engines to understand and trust you.
Better quality leads
Pages built around the right intent, which bring in people closer to real buying journeys, not just browsers passing through.
Operational clarity
A roadmap your team can actually execute, with clear owners, timelines, and a shared understanding of what “good” looks like.
Simpler reporting
Honest dashboards and review rhythms that help leadership see progress without drowning in SEO jargon or platform noise.
Who gets the most value from SEO consulting.
This service is a strong fit if you are a founder, marketing lead, or operator in a B2C, B2B, SaaS, or services business with existing traction – and you know SEO should be doing more for you than it currently is.
You may already have an agency, an internal marketer, or a small team in place. What you lack is a clear strategy, prioritised roadmap, and a calm operator to guide the work so it stops feeling reactive.
It is especially useful if:
- You have scattered content but no clear SEO structure.
- Organic traffic is up, but lead quality or attribution is unclear.
- You are entering or defending a competitive category and need a sharper search strategy.
- You want SEO aligned with performance, content, and reputation – not working in isolation.
From scattered rankings to a stable, compounding search engine.
Client: Mid-sized real estate brand, metro India
Before: Organic traffic was inconsistent, rankings were spread across low-intent keywords, and sales teams did not trust SEO leads.
After: 18–24 month program focused on entity building, location clusters, and intent-led landing pages.
Improvement: 3–4x growth in relevant organic traffic and a steady lift in qualified enquiries from search, with clear visibility on which pages drove the most pipeline.
We started by mapping the real search landscape around their projects and category, then rebuilt their information architecture around that. Content moved from generic blogs to targeted clusters supporting key locations and offerings. Technical fixes and improved tracking made it easier to see which efforts were paying off.
Instead of reporting on every keyword, we focused on a small set of strategic queries and pages. This gave leadership confidence, helped sales understand where leads were coming from, and turned SEO into a predictable growth lever rather than a mysterious background activity.
“We had been doing SEO for years, but it always felt like a checklist of tasks with no clear end state. Working with Varun helped us connect search to real demand. Our teams finally know which pages matter, which metrics to watch, and what to do next quarter.”
Marketing Head, Multi-city real estate brand
Designed for 3–12 month horizons, not quick wins.
Exact fees depend on scope, markets, and how involved you need me to be. Most SEO consulting work happens either as a structured audit plus roadmap, or as part of an ongoing consulting engagement.
SEO & systems audit
One-time engagement that maps your current SEO, content, and analytics setup with a prioritised action plan and 90-day roadmap.
- Discovery and context sessions
- Full SEO and systems diagnostic
- Prioritised recommendations and 90-day plan
Often paired with analytics & measurement work to tighten tracking and reporting.
Ongoing SEO consulting
Monthly partnership where we guide implementation, refine strategy, review performance, and coordinate with your internal or external teams.
- Ongoing roadmap ownership
- Regular review and strategy sessions
- Support for content, tech, and ops alignment
Works well alongside content marketing consulting when you want search and content systems moving together.
Next step
Ready to rebuild SEO as a calm, reliable growth lever?
If you’re done with noisy reports and shallow audits, share your context. I’ll review where you are today and respond with a clear, honest recommendation on whether SEO consulting is the right next step.